Most of the information used for this personalization is based on your device's advertising ID or identifier (Google GAID on Android devices or Apple IDFA on iOS devices). However, the processing of the mobile identifier is subject to your consent below.

Moreover, your IP address and general technical Information will also be collected from your device (the name and version of the app to which the ad is served, manufacturer and model, operating system name and version, the language of the operating system, etc. - for more information visit adjoe's Data Privacy Statement), to ensure that the publisher’s game or app will run properly on your device.

In addition, your activities within the app when using it (such as usage history and duration, user journey/visited and used areas, dwell time, tapping actions and interactions with the app or advertisements) are captured in a transaction record.

The data as specified above is collected by the adjoe wave SDK integrated into the publisher’s game or app. Adjoe and their partners process the data to take part in the auction on the adjoe Ad Exchange by selling advertising impressions to direct advertisers and to optimize the advertising experience for customers. Further, with their own DSP, adjoe also participate in the auctions for themselves and provide advertising space to their own direct advertisers.

The information above will further be used for analytical purposes, particularly in order to show you ads for other games or apps we think you would enjoy – or even to determine that no ads will be presented to you.

Furthermore, this information will be used for billing purposes with the advertising providers (with regard to measuring conversions of advertisements and payment of the agreed commissions per conversion).  

Subject to your privacy choice below, your personal data will be retained and processed until you revoke your consent. However, if you choose not to agree to the processing of your advertising ID, we will anonymize your transaction record and process this anonymized data for billing and fraud prevention purposes on the basis of our legitimate interests.

Finally, adjoe’s third party partners may use your advertising ID and/or your personal data to build a profile about you according to your preferences and household demographic information. Demographic information may include things like statistical data on your presumed gender, age and interests. Adjoe’s partners may use this information to personalize your ad experience to serve future ads you may see on the internet as well as inside the adjoe ad platform. Please visit adjoe’s third party ad partners' privacy policies linked below for information on the personal data that they may have from all sources, including adjoe, and your data protection rights (e. g. how you can access or delete the information they have about you) under applicable law in relation to the processing of your personal data.

1) DSPs  - Demand Side Platforms

To sell inventory to multiple demand partners, adjoe’s Ad Exchange is integrated with multiple third-party DSPs, all capable of bidding and winning ad impressions. To provide the technical capability, adjoe shares data (device information and user information) with these partners, allowing them to assess and purchase the right inventory. Adjoe is responsible for rendering and displaying these ads with its technology to the user.

DSP Partners currently are:

• Kayzen
• Smaato
• Verve Group

2)SDK Partners, e.g. Bidding SDKs

Adjoe Wave (mediation platform) is integrated with several Bidding SDK partners. These partners participate in an auction on the adjoe Ad Exchange but are solely responsible for collecting data from the publisher app by having a contractual relationship with the publisher. We are not responsible for the advertising content distributed and displayed by these SDK partners to the customer.

SDK Partners currently are:

• Meta
• Vungle
• Mintegral
• Pangle

3) MMPs - Mobile Measurement Partners

MMPs are used by all advertising partners (regardless of which DSPs). They track advertising (impressions and clicks) by being integrated into the ad unit itself and measure each user's potential app install result.

Mobile Measurement Partners currently are:

• Adjust
• Appsflyer
• Justtrack
• Kochava
• Singular

The list of adjoe’s partners may be updated from time to time and is always available here in its current version.

Please note that, to the extent necessary, adjoe may transfer your personal data to their partners or to service providers based outside of the European Economic Area (EEA) and process your data on servers outside of the European Economic Area (EEA) on condition that the partners or service providers provide sufficient guarantees in relation to required level of data protection, e.g. through a (sub-contracting) data processing agreement which is based on the standard contractual clauses approved by the European Commission Decision (EU) 2021/914 on standard contractual clauses for the transfer of personal data to third countries pursuant to Regulation (EU) 2016/679, or based on other applicable transborder data transfer mechanisms. We have implemented appropriate safeguards with our third party partners and service providers. For more information on transfers, visit adjoe's Data Privacy Statement

You can choose not to opt-in to a personalized experience across the adjoe wave platform by declining the personalized capturing of your data as described above and thus rejecting personalized ad display. This will apply to both advertising that comes from adjoe directly as well as from their advertising partners and also across all your applications to the extent that advertisements or experiences are served by adjoe. Please note, that in this case you will still see advertisements when using the app, which may, however, be less interesting or useful for you.

If you want to enable a personalized experience platform-wide, you can access these options at any time in Data Privacy Statement or by tapping the adjoe Data Privacy icon when or after an ad appears. Please note that this will enable a full personalized experience across all applications that use the adjoe wave platform, subject to any app-level privacy choices you may make following this opt-in.